WHAT IS DIGITAL MARKETING
Digital marketing is the practice of promoting products, services, or brands using online and digital channels to reach and engage customers. In simple terms, it’s marketing done through the internet and digital technologies instead of traditional methods like newspapers or billboards.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is vast and continuously growing as businesses increasingly depend on online platforms to reach their customers. With the rapid growth of the internet, smartphones, social media, and e-commerce, digital marketing has become essential for promoting products and services. It offers wide career opportunities such as SEO specialists, social media managers, content creators, and digital marketing managers, with options to work as employees, freelancers, or entrepreneurs.
TECHNIQUES OF DIGITAL MARKETING
1.Search Engine Optimisation
The main techniques include Search Engine Optimization (SEO) to improve website rankings on search engines. There are two types of SEO.
a) ON PAGE SEO
b) OFF PAGE SEO
